What’s a good click through rate for email?
about 2.5%If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%.
Your average click-through rate should be about 2.5%.
Your average click-to-open rate should be between 20-30%..
Does click through rate matter?
Attention marketers: Please stop reporting on click-through rate (CTR) as a performance metric for paid digital media campaigns. … It isn’t insightful, it doesn’t measure performance and it provides a false sense of success.
What affects click through rate?
Many factors affect click-through rate (CTR), including imagery, keywords, call-to-action copy and ad positioning. Click through rate compares the number of time someone clicks on your content, to the number of impressions you get (how many times the ad was viewed).
How do you calculate click through rate?
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.
Why is my click through rate so low?
You Have too Many Keywords per Ad Group Some advertisers like to have different keyword match types in different ad groups. … Experiment to see what works for you, but remember: if your click through rates are low, create more ad groups with fewer keywords per ad group.